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CCM Fans and the club

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dibo

Well-Known Member
This off-season is critical (and given that we're locked in for the spoon, it's basically off-season already. Unkind people would say our performances suggest the off-season started six weeks ago).

The club is going to have to work hard to retain members.*

It's not petulant to be angry at how bad we've been this year. It's not fickle to demand that the club make some sort of statement about how that's going to be addressed.

The talk of rebuilding the business, delivering a profit for the first time since 2008, opening the next stage of the COE - all of this is lovely talk, and gives people more reason to be confident that the club will be around in 10 years.

I know I'm encouraged by it and between these things and the new TV deal, I can see a future for the club where we're going to have potential investors lining up to get a slice of something really exciting.

But I didn't go to my first Mariners game in 2005 because I was interested in the business. I wanted to follow a football team that represents my area with pride.

Unfortunately, whilst the business stuff is going well, we are f**king awful on the park. We've been bad before, but this is something else.

We need to make a statement about the football - not just for the fans, but for the squad and the coaching staff and the league more generally. What is it that's going to change next year? How is it going to get better? What is it about this year that has held us back?

I'm presuming that the player turnover has hurt us badly, that we're still massively under-spending compared to the rest of the league, and it's been suggested that we've got cap money tied up in players who are no longer available to us.

If these things are true, then our off-season signings should reflect the absence of these impediments.

Our head coach was seemingly appointed after he had been hired as a TD and his 'global' search for someone else to appoint as head coach failed to turn up anybody else who was willing and/or suitable.

Let's go back to step 2, and re-start that search. I don't feel it's fair to TW to kick him to the kerb for struggling to get the side competing when he's in a job that he wasn't initially intended to be doing *and* in which he's had to operate under major constraints unique to our club.

With a new coach and significant signings (even entirely within the cap constraints - nobody's asking for Ronaldinho here) I think that statement would be made.

But these things need to be clicking into gear promptly. If we're to appoint a new head coach it should be as soon as humanly possible. That new coach should work with TW to deliver a plan for the squad for the next several years, including development plans for our academy and NYL players as well as specs on intended acquisitions and identify any players who no longer fit our requirements.

We need to see that these plans are in place, that we're clicking into gear and the machine is working properly.

Without this, we're going to have a lot of people who just can't see the point of showing up.


*Not me, or my +1; we're locked in.
 

localpom

Well-Known Member
I'll be back next year but as Dibo has pointed out the off season is key to success next season and also getting the fans motivated to come back. It's been pretty grim but i'm confident we will come back stronger for it.
 

Ancient Mariner

Well-Known Member
I have been looking forward to the off season signings for a little while now.

I have been able to cope with this season simply because the talk and the signs are for an upturn in the future that gives hope.

The relief that the bailiffs are not going to send us to the wall and that we can break even has placed a floor under us.

The floor is maybe B2 (or even lower) on the lift sign, but it is no longer the abyss that it was last year.

Now is not the time to chuck in your membership. Having had the patience to see out the past two seasons I think it would be a waste to throw it now. The AM family will sign up again no worries.

But as Dibo said we need to see the plans for an on field improvement pretty soon, for the fans, for the players and for any future investors.

This season has been about stopping the rot, stabilising the club and providing hope for the fans. Next year there has to be results on the field.

Another season of just hope for the future will be too much to ask for many.
 

soccer mad

Well-Known Member
This off-season is critical (and given that we're locked in for the spoon, it's basically off-season already. Unkind people would say our performances suggest the off-season started six weeks ago).

The club is going to have to work hard to retain members.*

It's not petulant to be angry at how bad we've been this year. It's not fickle to demand that the club make some sort of statement about how that's going to be addressed.

The talk of rebuilding the business, delivering a profit for the first time since 2008, opening the next stage of the COE - all of this is lovely talk, and gives people more reason to be confident that the club will be around in 10 years.

I know I'm encouraged by it and between these things and the new TV deal, I can see a future for the club where we're going to have potential investors lining up to get a slice of something really exciting.

But I didn't go to my first Mariners game in 2005 because I was interested in the business. I wanted to follow a football team that represents my area with pride.

Unfortunately, whilst the business stuff is going well, we are f**king awful on the park. We've been bad before, but this is something else.

We need to make a statement about the football - not just for the fans, but for the squad and the coaching staff and the league more generally. What is it that's going to change next year? How is it going to get better? What is it about this year that has held us back?

I'm presuming that the player turnover has hurt us badly, that we're still massively under-spending compared to the rest of the league, and it's been suggested that we've got cap money tied up in players who are no longer available to us.

If these things are true, then our off-season signings should reflect the absence of these impediments.

Our head coach was seemingly appointed after he had been hired as a TD and his 'global' search for someone else to appoint as head coach failed to turn up anybody else who was willing and/or suitable.

Let's go back to step 2, and re-start that search. I don't feel it's fair to TW to kick him to the kerb for struggling to get the side competing when he's in a job that he wasn't initially intended to be doing *and* in which he's had to operate under major constraints unique to our club.

With a new coach and significant signings (even entirely within the cap constraints - nobody's asking for Ronaldinho here) I think that statement would be made.

But these things need to be clicking into gear promptly. If we're to appoint a new head coach it should be as soon as humanly possible. That new coach should work with TW to deliver a plan for the squad for the next several years, including development plans for our academy and NYL players as well as specs on intended acquisitions and identify any players who no longer fit our requirements.

We need to see that these plans are in place, that we're clicking into gear and the machine is working properly.

Without this, we're going to have a lot of people who just can't see the point of showing up.


*Not me, or my +1; we're locked in.
Totally agree dibo well voiced
 

dibo

Well-Known Member
For what it's worth, it seems Sydney fans want Arnold out, and they don't even like Crawley.

If we were to get the band back together, we could have Walmsley as TD looking after the signing of talented kids, Arnie calling the shots for the first team, Crawley sharpening up the keepers and Hutch learning the ropes as assistant...
 

FFC Mariner

Well-Known Member
For what it's worth, it seems Sydney fans want Arnold out, and they don't even like Crawley.

If we were to get the band back together, we could have Walmsley as TD looking after the signing of talented kids, Arnie calling the shots for the first team, Crawley sharpening up the keepers and Hutch learning the ropes as assistant...

Arnoldout is not unusual for Sydney fans given how many follow Socceroos and have long memories.

Arnie won't work under a TD and is unlikely to want to work with our negligible playing budget either
 

Capn Gus Bloodbeard

Well-Known Member
For what it's worth, it seems Sydney fans want Arnold out, and they don't even like Crawley.

If we were to get the band back together, we could have Walmsley as TD looking after the signing of talented kids, Arnie calling the shots for the first team, Crawley sharpening up the keepers and Hutch learning the ropes as assistant...

With that arrangement, Walmsley should train the new kids behind the goal. Arnold can coach the team to pass it back all the way to them and they'll end up with more ball time than the starting XI ;-)



Oh look. The letter that doesn't exist........
huh?
 
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FFC Mariner

Well-Known Member
SST reporting that Arnie is under serious pressure at SFC.

Yeah I know it's SST but they have to be right one day.
 

BaysideMariner

Well-Known Member
I am glad it is over this season. I can now analyse the game with a little less emotion. I am glad I am not on the membership retention committee if there is one. These poor buggers have a thankless job.
My highlights of the year has been
--- The engagement of Shaun on this forum.
--- Luis Garcia signing
--- The clubs financial turn around.
--- Liam Rose
 

pjennings

Well-Known Member
Posted elsewhere but probably more relevant here.

As for members not renewing.

No fans no club.

When it improves and is killing it again it will be in North Sydney or somewhere else.

Stop it and back the club or it goes bye bye

That is the reason I will not even think twice before renewing. I have a local football team that plays in the top league in Australia. More than that it has performed over the years better than the vast majority of the teams around the country. If they need my continuing support in tough times so be it - I will be there - because the alternative is nothing.

Do I want things to be better - absolutely. Do I expect things to be better - I hope so.

I can see the club has turned around financially in a big way - but the football has taken a massive hit. The challenge next season is to use the improvements off-field to turn around the on-field performance. Of course the two are linked and the club needs to find a balance that sees us continually improve in both areas.
 

Rowdy

Well-Known Member
Great article on club fan focus.

Bundesliga miles ahead in fan engagement:
20160315001238705796-original.jpg


The Bundesliga may not be the world’s most profitable football league but it’s engagement with fans is among the very best in the world and that’s because their clubs realise that sport is a specific kind of entertainment business.

The way Borussia Dortmund dealt with the tragic death of a fan during the game against Mainz was a demonstration of how the club understands that it is different to a standard business.
After the news a Borussia Dortmund fan had suffered a fatal heart-attack inside Signal Iduna Park, a touching rendition of "You'll never walk alone" broke out.

Dortmund has great social and cultural significance to the people of the area and the loss of a fan is treated with the same reverence as that of an important community member.

In more celebratory circumstances, BVB and most Bundesliga clubs are always engaging with their fans after matches. Saluting them, paying tribute to them and even getting involved themselves, like Raul did when he was at Schalke.

Attendances at matches continue to eclipse those of the English Premier League, even when performances suffer. Bottom-side Hannover are still averaging 40,077 per game, nearly 6,000 more than Aston Villa.

Part of the reason for this acknowledgement of fans could be put down to the 51 per cent rule, which states that members of a club must own at least 51 per cent of the shares, aside from a few exceptions like Bayer Leverkusen.

Of course it can be rightfully argued that this rule is what prevents the Bundesliga from matching the Premier League financially, but in Germany it seems the priority is not profit.


Yet it is not only the social significance of clubs and organisations that makes sport a different kind of business to most.

It is also because of the fans involvement in creating the product, the subjectivity of the product (what is brilliant football for some, may be boring for others) and the uncertainty of achieving results and trophies, no matter how many resources are devoted to it.

Many fans often ask why some great business people struggle to run a football club as successfully as their private businesses? It’s because business principles cannot simply be transferred and applied to sport.

Knowledge of the sport and fans are absolutely vital to achieving on and off-field success, whatever that may be.

Again Bundesliga clubs are leading the way in this area and in particular Bayern Munich, who have ex-players Karl-Heinz Rummenigge as chairman and Matthias Sammer as an executive board member. Other board members include sports scientist and manager Andreas Jung and ex-sports journalist and sport business CEO Jorg Wacker.

The wealth of knowledge of the sport industry and the many facets on Bayern’s board is extremely impressive.

Just imagine when they together to discuss the performance of the coach - there is no way they can be bamboozled by a coach's excuses for poor performances with Rummenigge and Sammer in the room.

The same would go for other sections of the club, like the finance or marketing departments.

One of Bayern’s recent strategic moves was to bring digital media production in-house.

The thinking would be that they understand what their fans want and know better than anyone else, the best way their club can engage and deliver on that.

Even before the overhaul has taken place, Bayern and Adidas have already produced this little gem of “boss” Xabi Alonso reading and juggling at the same time.

It seems much can be learned from the pioneering work of Bundesliga clubs engagement with their most valuable asset - the fans!
 

Rowdy

Well-Known Member
⬆⬆⬆

Some food for thought for Shaun perhaps.

Especially the 'in-house'digital production of content, link.
 
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dibo

Well-Known Member
And there's a good reason for that. Bayern can make shitloads from digital content, while much smaller clubs cannot.

FFA exercising control over the digital content ensures that they can socialise the revenue. For clubs like ours, that's essential.
 
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