sydmariner
Well-Known Member
do we really need a membership 4 someone that isnt even allowed 2 enter the ground
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2013/2014 memberships
- Thread starter true believer
- Start date
Roy Law
Well-Known Member
How can Mexican food be too spicy?
sydmariner
Well-Known Member
2 much chilli, red peppersHow can Mexican food be too spicy?
Forum Phoenix
Well-Known Member
Marketing, marketing marketing, will obviously help. There's plenty more that can be done on that front. FFA can definitely up its game too. But it takes time and $$.
They can still also add value better to game day experiences in my opinion. Half time is rubbish, and I think Youth league should be on beforehand etc.
Apart from that, there's only two ways I think we will ever get a large number of memberships...
1. Patience. Long term, if they keep doing what they are doing on and off the park, as the kids grow up, and the population of the coast grows, we'll probably get there.
2. Charlesworth takes a leaf out of Tinkler's book and makes an offer that's too good to refuse.
A lot of people, who do like the Mariners, and do go to games, don't join, because they have busy lives and so don't want to spend $$ when they are not sure where they will be or what there commitments are. Like it or not, the tipping point is clearly when a membership becomes a no brainer despite this. Scum have achieved this. Their community general admission membership to 13 games, is pretty much on par with our 6 game pack. There's some risk in an approach like that. Not devaluing your brand is important, though I don't think ours would be damaged by it, and you obviously gamble that what you lose from existing members in lower costs will be made up for by having a larger base.
But 10,000 GA members @ $100. Is far better than 5,000 members @ $200. And I'm not really talking about support and match day atmosphere which also increases game day experience and thereby membership value - I mean merch and other ancillieries, referrals and word of mouth marketing etc... and then your goal as a club becomes upselling/upgrading your existing members. Getting them in is the first and most important step. And I think as per NCJ, if marketed properly, you're more likely to get 10,000 GA members @ 100 than 5,000 GA members @ 200. Maybe not though... there will always be risk, but I've never heard of any market research being done in this regard to find out, and what is clear is that it worked pretty spectacularly for the Jets, who if you take class and humanity out of the equation, are not that dissimilar a demographic to our own. Imagine their success, if they had had our on field success and club model...
And then wipe the vomit from your mouth.
What I don't think works, and experience bares out, is telling the coast that they "should" be better supporters, and don't appreciate their team. I think it's a ridiculous position, which I heard in the press several times last year.
It's your job to make people come. Only an idiot blames a customer for not wanting their product. And clearly, it's not our on field performance that is the issue. This is invaluable information really. Much harder to identify where your issues lie and how to address them if you're performing poorly most seasons. That could be the problem and whatever the case, it will certainly exacerbate it.
They can still also add value better to game day experiences in my opinion. Half time is rubbish, and I think Youth league should be on beforehand etc.
Apart from that, there's only two ways I think we will ever get a large number of memberships...
1. Patience. Long term, if they keep doing what they are doing on and off the park, as the kids grow up, and the population of the coast grows, we'll probably get there.
2. Charlesworth takes a leaf out of Tinkler's book and makes an offer that's too good to refuse.
A lot of people, who do like the Mariners, and do go to games, don't join, because they have busy lives and so don't want to spend $$ when they are not sure where they will be or what there commitments are. Like it or not, the tipping point is clearly when a membership becomes a no brainer despite this. Scum have achieved this. Their community general admission membership to 13 games, is pretty much on par with our 6 game pack. There's some risk in an approach like that. Not devaluing your brand is important, though I don't think ours would be damaged by it, and you obviously gamble that what you lose from existing members in lower costs will be made up for by having a larger base.
But 10,000 GA members @ $100. Is far better than 5,000 members @ $200. And I'm not really talking about support and match day atmosphere which also increases game day experience and thereby membership value - I mean merch and other ancillieries, referrals and word of mouth marketing etc... and then your goal as a club becomes upselling/upgrading your existing members. Getting them in is the first and most important step. And I think as per NCJ, if marketed properly, you're more likely to get 10,000 GA members @ 100 than 5,000 GA members @ 200. Maybe not though... there will always be risk, but I've never heard of any market research being done in this regard to find out, and what is clear is that it worked pretty spectacularly for the Jets, who if you take class and humanity out of the equation, are not that dissimilar a demographic to our own. Imagine their success, if they had had our on field success and club model...
And then wipe the vomit from your mouth.
What I don't think works, and experience bares out, is telling the coast that they "should" be better supporters, and don't appreciate their team. I think it's a ridiculous position, which I heard in the press several times last year.
It's your job to make people come. Only an idiot blames a customer for not wanting their product. And clearly, it's not our on field performance that is the issue. This is invaluable information really. Much harder to identify where your issues lie and how to address them if you're performing poorly most seasons. That could be the problem and whatever the case, it will certainly exacerbate it.
FFC Mariner
Well-Known Member
I reckon that the people at CCM must wonder what they have to do in order to get bigger crowds/more members.
The product is great, pricing is not unreasonable but still, their market doesnt seem to engage. Must be incredibly frustrating.
However, the build it and they will come strategy we have used in the past didn't work and its good to see the club engaging (again) with their real market the local clubs. That isnt a quick fix but will work long term.
I agree, telling people that they "need" to do more to support the club is actually counter productive. Shouting at your potential customers for not buying from you wont ever work (ever).
Simply put, we need to shove the brand in peoples faces so that they choose us over alternatives. You do that by saturating the market with TV/Radio/Print/Billboards you name it. That is expensive and we dont have the money.
While we are reduced to facebook as our main channel, nothing will change quickly.
The Central Coast is neither a big city or football heartland. We have to convert before we can sell to them.
The product is great, pricing is not unreasonable but still, their market doesnt seem to engage. Must be incredibly frustrating.
However, the build it and they will come strategy we have used in the past didn't work and its good to see the club engaging (again) with their real market the local clubs. That isnt a quick fix but will work long term.
I agree, telling people that they "need" to do more to support the club is actually counter productive. Shouting at your potential customers for not buying from you wont ever work (ever).
Simply put, we need to shove the brand in peoples faces so that they choose us over alternatives. You do that by saturating the market with TV/Radio/Print/Billboards you name it. That is expensive and we dont have the money.
While we are reduced to facebook as our main channel, nothing will change quickly.
The Central Coast is neither a big city or football heartland. We have to convert before we can sell to them.
Timing - Why pay for something now when you can pay when the comp actually starts will be the thoughts of a few.
Also missed cashing in on GF parade & ACL to sell memberships - Football is right off the map at the moment for non die hards.
The ad on SEA FM is shit - Plays more on you better get a membership so we survive more than wow we won the GF playing sounds of the goals final siren etc. to show excitement & you should be there to experience it etc. Even a plug for Rd 1 will be rematch in packed stadium - Get membership for best seats in the house. The ad is a big fail to me was disappointed when I heard it
Also missed cashing in on GF parade & ACL to sell memberships - Football is right off the map at the moment for non die hards.
The ad on SEA FM is shit - Plays more on you better get a membership so we survive more than wow we won the GF playing sounds of the goals final siren etc. to show excitement & you should be there to experience it etc. Even a plug for Rd 1 will be rematch in packed stadium - Get membership for best seats in the house. The ad is a big fail to me was disappointed when I heard it
midfielder
Well-Known Member
Wonders aloud if our branding is a tad wrong...
We brand Ourselves as Central Coast Mariners...
If we branded ourself as Central Coast Mariners ...
We are essentially a Central Coast team ... called the Mariners yet we push the Mariner brand not the Central Coast ... I understand most on the Coast understand the Mariners are a CC team ..
The Drive Bys proudly yell Western Sydney ...
Just thinking... if the CC part in our name in small print ... HHHMMMmmmm just tho's
We brand Ourselves as Central Coast Mariners...
If we branded ourself as Central Coast Mariners ...
We are essentially a Central Coast team ... called the Mariners yet we push the Mariner brand not the Central Coast ... I understand most on the Coast understand the Mariners are a CC team ..
The Drive Bys proudly yell Western Sydney ...
Just thinking... if the CC part in our name in small print ... HHHMMMmmmm just tho's
FFC Mariner
Well-Known Member
Mariners is a stupid name anyway Ive always thought
We are the Central Coast, no marketing gimmicks required.
Own the brand lads, own the brand
We are the Central Coast, no marketing gimmicks required.
Own the brand lads, own the brand
Atomic
Well-Known Member
Really?
"Who do we sing for?...."
"We sing for Western Sydney"
I think not. They proudly yell Wanderers.
I don't have a problem with the name Mariners. We ARE the Central Coast Mariners. I'd rather be known as the Central Coast, but lets be real... in this era of major sports competing for media attention and the sponsor's dollar, "Central Coast" is a bit... bland. The "Mariners" is more marketable.
I do have a problem with our emblem, but that's a debate for another day.
FFC Mariner
Well-Known Member
you mean the Merewether surf club logo?
midfielder
Well-Known Member
midfielder
Well-Known Member
EPIC news well maybe that's a tad overboard OK way overboard...
I have always wondered what % of our membership was from Sydney... my guess some time ago was 25% ... Re the thread Going Home .... [well it started that way] .... hugely important to remember how many Northern Spirit fans must be in our membership ... not suggesting that the entire 20% of our membership base come from the NS days ... my guess is most do tho...
SBS talking about our community game... http://theworldgame.sbs.com.au/news/1162619/Mariners-court-Sydney-fan-base
I have always wondered what % of our membership was from Sydney... my guess some time ago was 25% ... Re the thread Going Home .... [well it started that way] .... hugely important to remember how many Northern Spirit fans must be in our membership ... not suggesting that the entire 20% of our membership base come from the NS days ... my guess is most do tho...
SBS talking about our community game... http://theworldgame.sbs.com.au/news/1162619/Mariners-court-Sydney-fan-base
Atomic
Well-Known Member
Read their forums? Ummm... no thanks
Read our forum and see the pride we have about the Central Coast
eenfish
Well-Known Member
Talking about memebership, a lot of people on facebook are kicking up a habub about their membership not giving them access to the North Sydney game, even though we still get 13 home games and we will get reduced price for the match.
Thoughts? I'm just glad it is before I move out of Sydney at the end of the year.
Thoughts? I'm just glad it is before I move out of Sydney at the end of the year.
FFC Mariner
Well-Known Member
As it isnt a home game and therefore not included in the package, why would you expect your membership to get you in?
eenfish
Well-Known Member
People seem to think it is replacing a regular home game and don't seem to get the concept of the community round.
Doesn't the community round just mean all clubs get 13 home games rather than 13 one season and 14 the next where membership prices would have to go up and down depending on the number of games?
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