Football will not be DOMINANT in 5-10 years. It will take a full generation, say 20 years, before it gets close to being No.1. If we get World Cup 2022, then this will be the catalyst for Football to be No.1 here.
Big statement, so I will back it up. AFL is by far the best-run sport in the southern hemisphere, and in fact only the NFL is clearly better. Despite the fact that the game has been made "soft" by girlie rule changes, it goes from strength to strength. This is despite some problems, like the Gold Coast and how they handled Ben Cousins (he still has NEVER tested positive OR been found guilty in court of any drug-related charges).
There are so many people in this country that love collision sports that AFL, Union & League will always have a market. I think that Union & League will eventually merge, which is when they will become a force.
As for football, we have made big steps. Our National teams are playing regular international games, and our HAL is ready to expand.
However, when you see how teams like Bahrain, Qatar and Iraq dive and feign injury ALL the time, the unconverted Australians (and they are the ones who have to be convinced) will not have a bar of it and will return to the other codes.
Football has two major hurdles in this country; simulation, and News Limited. Sepp Blatter and his cronies MUST fix the scourge that is simulation, and this is where a 10 man interchange and the Sin Bin/Green Card could be utilised.
Watch what happens when players who go down MUST be interchanged immediately, or face the 20 minute Green Card Sin Bin. 3 Green Cards in a season or 2 in a tournament equals a MINIMUM 2 match ban. Also, when a Green Card Sin Bin comes back on, he takes up at least 3 interchanges.
This would enable Managers to make better use of their bench, and encourages fair play.
Yes, players get hurt, regularly, but I have had enough of Rivaldo-type performances from grown men (my son's Under 10 Rutherford Dragons are tougher than some of these in-bred, six-fingered hermaphrodites) and, importantly, the general public WILL NOT put up with it.
As for News Limited, just buy the Herald or Age or use the excellent Fairfax online services in Sydney, Melbourne, BrisVegas and now Perth.