Lifeline for cash-strapped Mariners lies with grassroots support
Michael Cockerill
October 22, 2011
IF the good folk of the central coast want to sustain the Mariners, they might have to dig into their pockets.
Membership equity in clubs is nothing new in the NRL and the AFL but it's a novelty in the A-League. Melbourne Heart and Adelaide United have broached the subject but it's the Mariners who need grassroots support the most.
There's nothing wrong with what the Mariners are doing on the park. Three grand finals in six seasons would, by some measures, have them second only to Melbourne Victory as the benchmark club in A-League history. This season they're again tipped to do well.
Skipper Alex Wilkinson reckons success has come at a price - expectation - and he's right. That Socceroos boss Holger Osieck has called up five Mariners for next week's identification camp underlines how they're regarded.
But it's a battle. Other clubs have billionaire owners and massive catchment areas. The Mariners have property developer Peter Turnbull and his English partner, Mike Charlesworth, digging deeper than anyone else to support a team for a catchment area of fewer than 400,000 people. The central coast is home to just two major companies - Sanitarium and Masterfoods - and it barely registers as a stand-alone market in television terms. Commercially and corporately, the central coast is off the radar. The Mariners are, by some distance, the smallest and poorest club in the A-League.
But they're in there all the same. With less and less likelihood of an NRL team in the area, the Mariners are all the central coast has in terms of professional sport, and will be for the foreseeable future. Are they loved because of that? You bet they are. Gosford City and Wyong Shire have bent over backwards to support their sporting flagship. They know the value of identity. I mean, what exactly is the central coast? Central coast of what? People in Australia don't know where the central coast is, people in NSW don't know where it starts and ends. People overseas wouldn't even know it's in Australia.
It's the Mariners that give the region an identity. Internationally, there's been one Asian Champions League campaign and another on the way. That's unprecedented exposure but it comes at a price.
Financially, the Mariners are doing it tougher than ever. On the eve of the new season, Turnbull had to fight off claims the club was on the verge of going under. He and his partners have kept the club going, and will keep doing so as long as possible. But things are tight. As recently as last week, a billionaire foreigner with a track record in football was in discussions about investment. Nothing doing, yet.
If there's a path to financial independence, it is closer to home. The Mariners have a record 3500 members, they average 8000 fans at Bluetongue Stadium and there are about 14,000 registered players in a region stretching from Gwandalan to Umina. Somewhere in that mix is, say, $700,000 to $800,000 towards the club's bottom line on an annual basis. Offer public shares in return for a seat on the board and immunity from debt. It's not going to solve the club's liquidity issues overnight but it helps to create a precious benefit: stability.
The new Centre of Excellence at Tuggerah - which includes commercial properties - will provide an enormous boost in revenue. But the drip feed is two to three years away.
In the meantime, there's a whiff of danger in the air. There have even been suggestions of shifting the team to western Sydney if it can't make ends meet.
For me, the Mariners are the central coast. That's got to be an asset worth fighting for. And paying for.
Read more: http://www.smh.com.au/sport/a-league/lifeline-for-cashstrapped-mariners-lies-with-grassroots-support-20111021-1mcan.html#ixzz1bSi0Eths