Central Coast Mariners Supporters Club

[T]

This looks like it is being run along very similar lines to the Official Marinators Club... One thing I have noticed about the Yellow Army/Official Supporters group is that they are all sending the same info... if you follow any of these on facebook or twitter then you are getting the exact same thing coming up on your feed, and often it is just exactly what CCM have posted.

 

[dibo]

It's hand in hand with the club rather than CCLC, which is important for coordination of CCMSC activities and getting more direct access to the club.

I've heard things about the relationship between the Marinators club and CCMFC which if true give a reasonable indication of why a bunch of people stopped bothering - the club was at times less than supportive of its supporters.

This time, with a club directly affiliated, maybe things might be a little different, and the club's own marketing and comms department should be assisting with getting the message out.

 

[Alicia]

I honestly don't have any other input other than I wish them well and hope it's a successful venture

 

[Alicia]

It's hand in hand with the club rather than CCLC, which is important for coordination of CCMSC activities and getting more direct access to the club.

I've heard things about the relationship between the Marinators club and CCMFC which if true give a reasonable indication of why a bunch of people stopped bothering - the club was at times less than supportive of its supporters.

This time, with a club directly affiliated, maybe things might be a little different, and the club's own marketing and comms department should be assisting with getting the message out.

On the extreme outside though, it looks to me like some of the same people are involved as previous. What i'm hoping is that the club (CCMFC) connection is better / stronger this time, otherwise what is the difference? If that makes sense.

 

[dibo]

Given it's a part of the football club this time, I think it's fair to assume the connection is stronger this time.

 

[bikinigirl]

This looks like it is being run along very similar lines to the Official Marinators Club... One thing I have noticed about the Yellow Army/Official Supporters group is that they are all sending the same info... if you follow any of these on facebook or twitter then you are getting the exact same thing coming up on your feed, and often it is just exactly what CCM have posted.

. despite the multiplicity - i think this is a sign that these three groups are communicating and sending a unified message ... a good thing

. from a supporters point of view, this setup is aiming to be more inclusive from the outset than may have been the case in the past (imo). for various reasons previous incarnations have been derived from and driven by the 'active support' - which has/had positive and negative consequences

. certainly the yellow army has a significant role in the supporters club ... but the majority of those driving the supporters club to date would not be considered part of the 'active support' which is reflective of the greater mariners fanbase

. i think the unified approach was on display at the GF and subsequent ACL games ... with the YA providing guidance and 'the majority' getting involved too. the hardy souls of the bay are critical, but everybody has a role to play - the members here contributing to the mega-mega fund is a great example

 

[T]

Only time will tell.... hopefully it all goes well.

 

[T]

I do also think that the any advertising for active support should not limit it to Bay 16... ultimately the drive would, one would assume, be to expand into the other bays....

 

[bikinigirl]

Given it's a part of the football club this time, I think it's fair to assume the connection is stronger this time.

. "part of the football club" may not be true, strictly speaking

. independence is important ... but the supporters club is officially endorsed by the club (turnbull, charlesworth, et al) plus de bohun and gallop were supportive at the fan forums

. weight of numbers probably offers the best chance of success ... so it is important to be supported by the supporters. also remember that the football club is critically understaffed (in comparative terms) so that will always be a factor worthy of consideration

 

[T]

. despite the multiplicity - i think this is a sign that these three groups are communicating and sending a unified message ... a good thing

. from a supporters point of view, this setup is aiming to be more inclusive from the outset than may have been the case in the past (imo). for various reasons previous incarnations have been derived from and driven by the 'active support' - which has/had positive and negative consequences

. certainly the yellow army has a significant role in the supporters club ... but the majority of those driving the supporters club to date would not be considered part of the 'active support' which is reflective of the greater mariners fanbase

. i think the unified approach was on display at the GF and subsequent ACL games ... with the YA providing guidance and 'the majority' getting involved too. the hardy souls of the bay are critical, but everybody has a role to play - the members here contributing to the mega-mega fund is a great example

To me it doesn't show unity.... it shows laziness...

I understand that the setup is trying to be more inclusive... But wasn't the whole point of the "Yellow Army" in it's original incarnation to be "all inclusive" citing that every mariners fan was a part of the Yellow Army?

Yes the unified approach in the GF and the ACL games was great, and much of that is to be attributed to PP... and others getting behind him.

As Alicia said, I'm not trying to be negative, but there is a definite feel of deja vu about this.

 

[bikinigirl]

To me it doesn't show unity.... it shows laziness...

. well i will try not to be negative too ... but what is your suggestion to do things better?

 

[T]

. well i will try not to be negative too ... but what is your suggestion to do things better?

Don't be a parrot and repeat the official line... most people who follow the supports club and yellow army also follow the official site. Don't just re-post/share, the only thing this achieves is for people to skip over posts and miss other information.

Instead, maybe post more on the youth teams, other information, the plans of the supporters club etc... or if you hear a rumour, there are so many other possibilities...

 

[priorpeter]

To me it doesn't show unity.... it shows laziness...

I understand that the setup is trying to be more inclusive... But wasn't the whole point of the "Yellow Army" in it's original incarnation to be "all inclusive" citing that every mariners fan was a part of the Yellow Army?

Yes the unified approach in the GF and the ACL games was great, and much of that is to be attributed to PP... and others getting behind him.

As Alicia said, I'm not trying to be negative, but there is a definite feel of deja vu about this.

Yeah. When YA was first born it was meant to be 'all inclusive', and reach out to the broader fan base, just as you say. However, I think since then the active support side of things has really needed a name and brand to define itself, and this seems to be why the Yellow Army name has been really pushed now more on the active support side of things.

I'm not personally affiliated with the CCMSC but it's really been designed to give fans a closer link to the club. I think it'll be successful on that side of things.

In terms of why you often see the same info on the Facebook/Twitter for CCMSC/YA, it's because the 2 admins for YA are also admins for CCMSC. In saying that, the CCMSC facebook does include info for the broader audience (such as academy games/results/news etc)

 

[Alicia]

So after tonight's gathering, everybody will know who is associated etc?

 

[bikinigirl]

Don't be a parrot and repeat the official line... most people who follow the supports club and yellow army also follow the official site. Don't just re-post/share, the only thing this achieves is for people to skip over posts and miss other information.

Instead, maybe post more on the youth teams, other information, the plans of the supporters club etc... or if you hear a rumour, there are so many other possibilities...

. ok and fair enough ... but the issue is who is responsible for what

. it is early days for the supporters club and they need to be told what the supporters actually want ... without being dismissive, the 'plans' for the supporters club need to come from the members not the few that have been involved to date. ideas have been floated but unfortunately everything takes time and resources

. the suggestion of youth team info has certainly been discussed ... and this is something that many feel is better coming from the football club

. rumours are something i personally believe should not come from the official supporters club - that is what places like this are for

. as for the parroting i am a little confused. i may not have received all the communication from the supporters club (i don't twit-face) ... but so far what i have received is about the fan forums and the inaugural general meeting and information night - so of course the information if the same ... there is nothing other than the official line. the intention is not to simply replicate everything - but certain messages require all available channels

. you may also be surprised how few 'follow' the various sites and info sources. getting the right balance is always difficult ... you realistically can't please everybody

. thanks for the input, it's appreciated

 

[dibo]

I wouldn't worry too much about overwhelming the hyper-committed. There's an old line in politics that only after you feel like the next time you say your key message you're going to simply vomit is the average woman or man in the street starting to hear it.

Keep banging it out there, and the people who we really need to reach (the non-hyper-committed regular Jane and Joe Public) will eventually hear it.

 

[bikinigirl]

Yeah. When YA was first born it was meant to be 'all inclusive', and reach out to the broader fan base, just as you say. However, I think since then the active support side of things has really needed a name and brand to define itself, and this seems to be why the Yellow Army name has been really pushed now more on the active support side of things.

. i agree that from a branding side of things it makes sense ... unfortunately it confused people (and angered others). perhaps inadvertently, the football club was responsible as their official and unofficial words were inconsistent but migrated to the current situation over time

 

[bikinigirl]

So after tonight's gathering, everybody will know who is associated etc?

. not sure what you mean by 'associated' ... but those involved in the supporters club to date have already been publicly 'outted' at the fan forums. but, sure, it should be clearer after tonight

 

[Alicia]

Associated / involved, same thing.

Not everyone is able to go to fan forums, hence why I asked the question.

 

[MagpieMariner]

I was planning to attend tonight, but unfortunately I've been butcher's hook all day. I'm interested in the club & intend to join, but it'll have to be next time. Hope everything goes well tonight