I didnt think the FFA had control over expansion either, but an extract from the link states:
"The regulatory functions of Football Australia also include a new club licensing framework for the Professional Leagues and control over access to the Professional Leagues (whether by expansion, contraction, or promotion/relegation), the AFC Champions League, FFA Cup and all other domestic and international competitions."
Football Australia and the newly formed Australian Professional Leagues (APL) today announced that terms have been a
www.footballaustralia.com.au
I hope the pizza does get bigger too, but after many years of promoting our code, football crowds seem to be dropping, [not increasing] and the competition from other sports doesn't suggest that such growth is certain. More areas represented doesn't necessarily result in greater interest, or more fans- eg Gold Coast and NQ Fury.
I'm keen for expansion in the areas you indicate too, but I also think relegation and promotion is necessary to prevent any repetition of low spending perennial wooden spooning.
I love your optimism, and only wish you could influence the FFA and APL into the direction you suggest.