A league media deal thread

[FFC Mariner]

It makes it imperative for AL to get away from P+ and get on the new bandwagon. Thats why private equity is circling the game here. All they need is the right media deal.
The audience is already signed up to Kayo and/or Optus.

 

[FFC Mariner]

Two big codes potentially won’t get as much money? Yeah real national interest stuff right there. Won’t somebody please think of the wealthy media moguls?

Also, they arent big codes anywhere other than here (arguably only 2 states for NRL)
Imagine going to a US investor and telling them that there is an audience of about 10m people for NRL.

 

[marinermick]

It makes it imperative for AL to get away from P+ and get on the new bandwagon. Thats why private equity is circling the game here. All they need is the right media deal.
The audience is already signed up to Kayo and/or Optus.

I get Optus Sports free through my internet. I doubt I would ever pay for it just for EPL.

I let go of Kayo when they lost beIN. Now I just pay for beIN and am far better off financially. Paramount I only keep because of A-League and will let go of that when the deal finishes. I have watched what I needed to watch on Paramount that isn’t football.

For our household, personally, Binge is by far the best streaming app we have in terms of content and entertainment.

 

[Stuartmcateer]

I get Optus Sports free through my internet. I doubt I would ever pay for it just for EPL.

I let go of Kayo when they lost beIN. Now I just pay for beIN and am far better off financially. Paramount I only keep because of A-League and will let go of that when the deal finishes. I have watched what I needed to watch on Paramount that isn’t football.

For our household, personally, Binge is by far the best streaming app we have in terms of content and entertainment.

I'm the same. Optus is part of my internet.

I just had paramount run out. Unless they send me another 60% discount offer like last year I won't be signing back up.

I swing between streaming services based on who sends me a cheapo offer.

Currently britboxing for $10 for 3 months. When it's done I will drop off.

 

[turbo]

Also, they arent big codes anywhere other than here (arguably only 2 states for NRL)
Imagine going to a US investor and telling them that there is an audience of about 10m people for NRL.

You can see what the NRL is trying to do with their efforts in the US. No idea if it will fly or not but if they can carve out some niche it’ll get them some extra coin.

 

[midfielder]

Interesting article from Reuters, it says Nine may buy Optus EPL rights and stream on Stan.

Given Nine / Stan have the champions league, and if they get the EPL, wonders if they would want the A-L... don't think our ratings have ever recovered from when the audience was spilt between EPL & A-L...

In part it reads...

(Reuters) - Optus, Australia's No. 2 telecom carrier, is in talks to sell its sports streaming platform Optus Sport to media house Nine Entertainment (NEC.AX), opens new tab, the Australian Financial Review (AFR) reported on Monday.

A deal would let Nine's local streaming service Stan stream matches from the Premier League, England's major club football league, while Singapore Telecommunications-owned (STEL.SI), opens new tab Optus would focus on its core telecom assets, the report said.

https://www.reuters.com/markets/deals/australias-optus-mulls-selling-sports-streaming-service-nine-afr-reports-2025-01-20/

 

[FFC Mariner]

Interesting article from Reuters, it says Nine may buy Optus EPL rights and stream on Stan.

Given Nine / Stan have the champions league, and if they get the EPL, wonders if they would want the A-L... don't think our ratings have ever recovered from when the audience was spilt between EPL & A-L...

In part it reads...

(Reuters) - Optus, Australia's No. 2 telecom carrier, is in talks to sell its sports streaming platform Optus Sport to media house Nine Entertainment (NEC.AX), opens new tab, the Australian Financial Review (AFR) reported on Monday.

A deal would let Nine's local streaming service Stan stream matches from the Premier League, England's major club football league, while Singapore Telecommunications-owned (STEL.SI), opens new tab Optus would focus on its core telecom assets, the report said.

https://www.reuters.com/markets/deals/australias-optus-mulls-selling-sports-streaming-service-nine-afr-reports-2025-01-20/

More incentive to move to 9. They know they are on trouble with DAZN buying Foxtel as their stated aim is to become the Spotify of football. A category killer.

 

[Big Al]

More incentive to move to 9. They know they are on trouble with DAZN buying Foxtel as their stated aim is to become the Spotify of football. A category killer.

Optus selling while there is a desperate buyer before Dazn gets the next rights due to its overseas rights being bundled together

 

[Ben10]

Does Nine currently have a summer sport? The A-league is an easy, cheap win for them I'd say. Having all soccer under one broadcaster would be a dream

 

[Stuartmcateer]

Interesting article from Reuters, it says Nine may buy Optus EPL rights and stream on Stan.

Given Nine / Stan have the champions league, and if they get the EPL, wonders if they would want the A-L... don't think our ratings have ever recovered from when the audience was spilt between EPL & A-L...

In part it reads...

(Reuters) - Optus, Australia's No. 2 telecom carrier, is in talks to sell its sports streaming platform Optus Sport to media house Nine Entertainment (NEC.AX), opens new tab, the Australian Financial Review (AFR) reported on Monday.

A deal would let Nine's local streaming service Stan stream matches from the Premier League, England's major club football league, while Singapore Telecommunications-owned (STEL.SI), opens new tab Optus would focus on its core telecom assets, the report said.

https://www.reuters.com/markets/deals/australias-optus-mulls-selling-sports-streaming-service-nine-afr-reports-2025-01-20/

Interesting.

Optus don't just have EPL. They also do the international fixtures, FA cup, DFB pokal, K league, j league, and women's leagues in US and England.

Stan shits me because sport is an add on. Like the old Foxtel gouging - you have to buy all the channels you don't want to be able to add on the sport package.

 

[sydmariner]

Does Nine currently have a summer sport? The A-league is an easy, cheap win for them I'd say. Having all soccer under one broadcaster would be a dream

The tennis.

 

[FFC Mariner]

The tennis.

So no. Just something for old boomers who like Harvey Norman ads

 

[midfielder]

If you saw the pre Stan / Nine coverage by Fairfax of Rugby and the post coverage it went from near zero to article's everyday.

It's one thing Nine knows how to do and that is cross promote.

 

[pjennings]

If you saw the pre Stan / Nine coverage by Fairfax of Rugby and the post coverage it went from near zero to article's everyday.

It's one thing Nine knows how to do and that is cross promote.

Therein lies the rub. We all want cross-promotion but we all go in with our pre-conceived ideas.

My thoughts on Rugby are that the Wallabies haven't won the Bledisloe Cup for years (our main rivals) so I ignore any article about them. So cross promotion isn't helping them with me.

For communication to work you need not only a good message that people want to hear, you also need the receiver ready to hear it. I could be listening to the UEFA CL on Stan/Nine and still have a bias against the A Leagues and completely miss the any good things.

The accidental boost we had when people used to watch FOX for the EPL and turned over early and caught the A League wouldn't happen with the UEFA CL timings. Those accidental visits probably added to people following the ALM but when Optus got the EPL people followed their main teams to Optus.

 

[Stuartmcateer]

The issue with cross promotion through articles is that most of them sit behind a paywall these days.

 

[FFC Mariner]

The issue with cross promotion through articles is that most of them sit behind a paywall these days.

Plenty of ways to bypass though

 

[pjennings]

Plenty of ways to bypass though

If you want to. But if you have no interest you won't see it and there is no opportunity for the communication to change your mind.

 

[Big Al]

If you want to. But if you have no interest you won't see it and there is no opportunity for the communication to change your mind.

In the algorithm world if you aren’t interested you won’t see it anyway. Subscriptions or not

And if it is still there they will skip it