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Don't disagree but IMO part of the problem is the last 12 months have been like an action movie with no pacing just explosions and crazy stuff one upping each other all over the place. COVID this, Trump that, even locally the council drama, the news cycle is exhausting at the moment. It doesnt leave a lot of room for the small talk.If you don’t give fans something, anything to talk about, you just become out of sight out of mind. Fans aren’t only interested in signings and games. They’ll happily pore over the minutiae.
Don't disagree but IMO part of the problem is the last 12 months have been like an action movie with no pacing just explosions and crazy stuff one upping each other all over the place. COVID this, Trump that, even locally the council drama, the news cycle is exhausting at the moment. It doesnt leave a lot of room for the small talk.
I think you both have good points.Nah I reckon they can do better tbh. This is the world of viral tiktok and free media platforms like Twitter and Facebook. Put a photo up of the new players arriving tk their first training sesh, videos of them chatting, play some music over the top, find out how to say stuff in Polish..
Like seriously it's not f**king hard, dumb teenagers have millions of followers and no marketing experience, frankly I think the club can do better. Bombard me with stuff!
Yeah, this is something I really just don’t think the club has had the time to be properly engaged in. In fact it’s a deficiency of the whole league,
if you don’t give fans something, anything to talk about, you just become out of sight out of mind. Fans aren’t only interested in signings and games. They’ll happily pore over the minutiae.
In the early years Mariners because partly we were still new, partly we were successful, but Mariners were nearly always in the conversation. On the coast they really were a part of the Xeitgeist. Not as crazy as American football towns but on the way with a decent level of general community discussion.
We have all but disappeared from the conversation. All the losing is a key part but it’s not the only part.
The people who bother to go on here, are for the most party, what you call your mavens. The information spreads out from us into m m any smaller conversations that you hope will spread again from there.
Right now, Because if a long turn around, there’s no conversation, And the club really wants to be in the conversation, as often as possible. Especially after a couple of wins,
Don't disagree but IMO part of the problem is the last 12 months have been like an action movie with no pacing just explosions and crazy stuff one upping each other all over the place. COVID this, Trump that, even locally the council drama, the news cycle is exhausting at the moment. It doesnt leave a lot of room for the small talk.
This 100% is how I feel.I think that’s true. But the media are doing everything they can to ensure this is the new normal.
We all know A league marketing has been poor and the new owner model is purportedly and hopefully going to fix this. Bottom line we have to compete whether we like it or not. But that said, in this instance I’m not even talking about how we’re competing in the public square. And it in part makes my point.
I’m talking about engaging and utilising what is your easiest group to reach. One of my businesses is film. Only Hollywood can afford to market to four quadrants. And hard core fans are by far the easiest to engage with and empower. Also helps in keeping the narrative positive. Everyone definitely starts to get pissed and given our recent history, assumes the worst when things go quiet and we’re hungry for info. And imo CCM goes too quiet, too often, for too long.
I never bang on about it though, because I appreciate the lack of time and resources and expect the staff are almost certainly already punching above their weight.
But simply recognising, and capitalising on, the fact that all serious fan communities feed off tidbits and gossip and a little each day will actually go a long way, seems essential. Especially In an expensive competitive market place, and you have a smaller regional community. I’ve little doubt that the best bang for buck is feeding your hard core community often and well.
it’s arguably one of the few competitive advantages we have. Water cooler conversation and a bit of social media gossip can go a long way in a community of only 300k. I remember when a few teeets by Lawrie’s felt exciting and a big deal.
But seriously, think how bare it would be right now without the pod boys doing what they’re doing?
IMO it’s an area the club could drastically improve in for very little effort, that would only help them better achieve what they’re working towards.
Totally agree. For every well written glossy article they produce, Their should be twenty Lo fi snips of content that take less time and money than it cost to do the one.Nah I reckon they can do better tbh. This is the world of viral tiktok and free media platforms like Twitter and Facebook. Put a photo up of the new players arriving tk their first training sesh, videos of them chatting, play some music over the top, find out how to say stuff in Polish..
Like seriously it's not f**king hard, dumb teenagers have millions of followers and no marketing experience, frankly I think the club can do better. Bombard me with stuff!
Overseas trio out of quarantine and in with the team
The Mariners’ three visa signings have all finished their hotel quarantine periods and are set to begin training with the squad in the lead up to next Tuesday’s clash with Western Sydney Wanderers. Stefan Jankovic, Marcos Ureña and Michal Janota...www.ccmariners.com.au
Brilliant!!! One of the best posts i`ve seen on here for a long time.Yeah, this is something I really just don’t think the club has had the time to be properly engaged in. In fact it’s a deficiency of the whole league,
if you don’t give fans something, anything to talk about, you just become out of sight out of mind. Fans aren’t only interested in signings and games. They’ll happily pore over the minutiae.
In the early years Mariners - partly because we were still new, partly because we were successful, but Mariners were nearly always in the conversation. On the coast they really were a part of the Xeitgeist. Not as crazy as American football towns but on the way with baskets in stores, schools, and a decent level of general community discussion.
In the early years Mariners because partly we were still new, partly we were successful, but Mariners were nearly always in the conversation. On the coast they really were a part of the Zeitgeist. Not as crazy as American football towns but on the way with a decent level of general community discussion.
We have all but disappeared from the conversation. All the losing is a key part but it’s not the only part.
The people who bother to go on here, are for the most part, what you call your mavens. The information spreads out from us into many smaller conversations that you hope will spread again from there.
Right now, Because if a long turn around, there’s no conversation, And the club really wants to be in the conversation, as often as possible. Especially after a couple of wins.
In summary, please tell us more shit. Thanks.