midfielder
Well-Known Member
Mods more or delete if posted before but I cannot find it posted anywhere.
http://www.reversepr.com.au/2009/09/04/935/lion-nathan-announces-partnership-with-football-federation-australia/
Lion Nathan announces partnership with Football Federation Australia
September 4th, 2009
Lion Nathan and FFA join forces
Lion Nathan and Football Federation Australia (FFA) today announced they had signed an agreement that gives premium low carb beer brand HAHN Super Dry exclusive rights as the official beer of the FFA and the Qantas Socceroos team until July 2010.
Commenting on the agreement, Lion Nathan Premium Marketing Director Arno Lenior said: This is a great opportunity for HAHN Super Dry to support an iconic Australian team. Football is a great fit for the brand, and we are absolutely delighted to now be championing one of Australias fastest growing sports.
HAHN Super Dry is one of the fastest growing brands in the Australian beer market, and has been a runaway success for us, said Arno. This association will help us build on the brands already strong national profile.
The association will be leveraged through an integrated programme incorporating a broad range of touch points and channels. The agreement gives HAHN Super Dry the rights to develop on and off-premise consumer promotions as well as co-branded apparel and merchandise to support the national team and the brand plans to work closely with its trade partners to generate significant awareness and excitement in the lead up to Australias 2010 FIF World Cup campaign in South Africa.
This new agreement allows us to drive engagement between HAHN Super Dry and Socceroos fans, tapping into the ever-growing interest and passion for the game, and helping Australias fans to show their support for the team in the lead up to the biggest sporting event in the world, said Arno. We are excited to be starting an association with FFA at a time when consumer interest in the sport is at an all time high and continuing to grow.
FFA Chief Commercial Officer, John OSullivan, said: Were thrilled to be able to partner with the HAHN Super Dry brand throughout the coming friendly matches and leading into next years campaign for the FIFA World Cup. Its the support of brands like HAHN that will help us drive interest in and take-up of the game at a grassroots level.
The Qantas Socceroos are driven by the exceptional support they receive from sports fans cheering them on from home, wherever they play around the world, he said. Any brand that helps support and encourages those fans is a great addition to our current partners.
HAHN Super Dry and the Qantas Socceroos are two modern and progressive Australian brands growing at an exciting pace and we think there are some terrific synergies between the two, OSullivan said.
http://www.reversepr.com.au/2009/09/04/935/lion-nathan-announces-partnership-with-football-federation-australia/
Lion Nathan announces partnership with Football Federation Australia
September 4th, 2009
Lion Nathan and FFA join forces
Lion Nathan and Football Federation Australia (FFA) today announced they had signed an agreement that gives premium low carb beer brand HAHN Super Dry exclusive rights as the official beer of the FFA and the Qantas Socceroos team until July 2010.
Commenting on the agreement, Lion Nathan Premium Marketing Director Arno Lenior said: This is a great opportunity for HAHN Super Dry to support an iconic Australian team. Football is a great fit for the brand, and we are absolutely delighted to now be championing one of Australias fastest growing sports.
HAHN Super Dry is one of the fastest growing brands in the Australian beer market, and has been a runaway success for us, said Arno. This association will help us build on the brands already strong national profile.
The association will be leveraged through an integrated programme incorporating a broad range of touch points and channels. The agreement gives HAHN Super Dry the rights to develop on and off-premise consumer promotions as well as co-branded apparel and merchandise to support the national team and the brand plans to work closely with its trade partners to generate significant awareness and excitement in the lead up to Australias 2010 FIF World Cup campaign in South Africa.
This new agreement allows us to drive engagement between HAHN Super Dry and Socceroos fans, tapping into the ever-growing interest and passion for the game, and helping Australias fans to show their support for the team in the lead up to the biggest sporting event in the world, said Arno. We are excited to be starting an association with FFA at a time when consumer interest in the sport is at an all time high and continuing to grow.
FFA Chief Commercial Officer, John OSullivan, said: Were thrilled to be able to partner with the HAHN Super Dry brand throughout the coming friendly matches and leading into next years campaign for the FIFA World Cup. Its the support of brands like HAHN that will help us drive interest in and take-up of the game at a grassroots level.
The Qantas Socceroos are driven by the exceptional support they receive from sports fans cheering them on from home, wherever they play around the world, he said. Any brand that helps support and encourages those fans is a great addition to our current partners.
HAHN Super Dry and the Qantas Socceroos are two modern and progressive Australian brands growing at an exciting pace and we think there are some terrific synergies between the two, OSullivan said.
